On Wednesday, May 23rd, student groups from schools from across the province met in Regina for the genAG 2018 Provincial Marketing Competition.
The genAG 2018 program began with high school students visiting local agriculture businesses in their area. Students engaged with agriculture professionals to learn more about the variety of career opportunities that make up the 2.3 million jobs in Canada connected to agriculture. From food development, agronomists, agribusiness and more, students were exposed to careers in agriculture beyond the farmer in a field.
The classes broke into groups where they developed a creative marketing idea with the focus of promoting ag-sector careers and generating an awareness of the multitude of career opportunities in agriculture to their peers. Each of the 21 student groups was provided with $100 to implement their innovative marketing strategies. They then submitted a Success Story Portfolio to showcase their marketing idea and the impact of implementing their strategy, with the four best strategies advancing to the provincial competition.
At the genAG 2018 Provincial Competition, the four participating groups came from Consul School, Naicam School, North Valley High School (Lemberg), and Churchbridge Public School, and were given the opportunity to present their strategies to a panel of Ag-industry experts from 4-H Saskatchewan, Seed Master Manufacturing and Agriculture in the Classroom-SK.
The students delivered impressive presentations highlighting challenges the world will face if more people do not consider a career in agriculture, and also the many different careers that are connected to agriculture. They presented their marketing idea and discussed the impact of their efforts, and how they will continue to promote ag-sector careers.
The student’s marketing ideas included creating social media accounts to start conversations, producing engaging videos highlighting careers in agriculture, classroom presentations, branded clothing, interviews with local agriculture professionals, and more! Congratulations to the winning group Ag for Students from Churchbridge School who received $500 to support ag-career education in their school, as well to all competitors for their excellent presentations.
A big thank you to the businesses who hosted tours for students. And thank you to the judges Rochelle from Seed Master Manufacturing, Melodi from 4-H Saskatchewan, and Chandra from Agriculture in the Classroom-SK.
genAG 2018 is proudly sponsored by Farm Credit Canada.
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